Search Intent

The underlying motivation behind a search query. The four main types are: Informational (seeking information), Navigational (looking for a specific site), Commercial (researching before buying), and Transactional (ready to purchase). Matching intent is a primary ranking factor.

Understanding search intent is essential for any effective SEO strategy. Without grasping this concept, it is difficult to make informed decisions about how to improve your website's search visibility and organic traffic.