S SEO Glossary
Schema Markup
Structured data code that helps search engines understand content.
Definition
Structured data code added to a webpage to help search engines understand content and context. Schema markup can enable rich results such as star ratings, FAQ dropdowns, recipe cards, and event listings. Implemented using JSON-LD, Microdata, or RDFa formats.
Why It Matters for SEO
Understanding schema markup is essential for any effective SEO strategy. Without grasping this concept, it is difficult to make informed decisions about how to improve your website's search visibility and organic traffic.
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