Redirect

A technique used to forward users and search engines from one URL to another. A 301 redirect is permanent and passes most link equity. A 302 redirect is temporary and passes less equity. Redirect chains should be avoided as they slow crawlers and dilute link equity.

Understanding redirect is essential for any effective SEO strategy. Without grasping this concept, it is difficult to make informed decisions about how to improve your website's search visibility and organic traffic.