L SEO Glossary
Link Equity (PageRank)
The value and authority passed through hyperlinks.
Definition
The value or authority passed from one page to another through hyperlinks, historically known as PageRank. High-authority pages pass more link equity. Links from relevant, trusted sites pass more equity than those from low-quality sites.
Why It Matters for SEO
Understanding link equity (pagerank) is essential for any effective SEO strategy. Without grasping this concept, it is difficult to make informed decisions about how to improve your website's search visibility and organic traffic.
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