D SEO Glossary
Domain Authority (DA)
Moz's score predicting how likely a domain is to rank.
Definition
A score from 1 to 100 developed by Moz that predicts how likely a domain is to rank in search engine results. DA is calculated based on the number and quality of backlinks pointing to a domain. It is a comparative metric useful for comparing sites.
Why It Matters for SEO
Understanding domain authority (da) is essential for any effective SEO strategy. Without grasping this concept, it is difficult to make informed decisions about how to improve your website's search visibility and organic traffic.
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