HomeSEO GlossaryClick-Through Rate (CTR)
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Click-Through Rate (CTR)

Percentage of people who click your result in search.

Definition

The percentage of people who click on your website link after seeing it in search results. Calculated as clicks divided by impressions. Higher CTR indicates compelling title tags and meta descriptions. CTR is a ranking signal Google uses to evaluate result quality.

Why It Matters for SEO

Understanding click-through rate (ctr) is essential for any effective SEO strategy. Without grasping this concept, it is difficult to make informed decisions about how to improve your website's search visibility and organic traffic.

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