B SEO Glossary
Broken Link
A hyperlink that leads to a non-existent page.
Definition
A hyperlink that leads to a page that no longer exists, returning a 404 error. Broken links hurt user experience and waste crawl budget. Broken link building is an SEO tactic where you find broken links on other sites and pitch your content as a replacement.
Why It Matters for SEO
Understanding broken link is essential for any effective SEO strategy. Without grasping this concept, it is difficult to make informed decisions about how to improve your website's search visibility and organic traffic.
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